We’re just like you: Americans seeking self-reliance in an ever-more complicated world.

You may already know where our name came from, but if not, here it is:

In 2010, world renowned investor and ‘Quant’ Nassim Taleb published a book titled “Black Swan” From the book, A black swan is an event, positive or negative, that is deemed improbable yet causes massive consequences. In this groundbreaking and prophetic book, Taleb shows in a playful way that Black Swan events explain almost everything about our world, and yet we—especially the experts—are blind to them.